Research Themes
Led by AI researcher Julie Shah and social scientist Ben Armstrong, the working group is interested in how new technology tools like generative AI can improve productivity and product quality for firms, while also enhancing flexibility and job quality for workers. Our research agenda falls into three categories.
Scaling generative AI: In what business contexts have generative AI applications scaled? Where have they failed? What metrics have firms used to determine the success of the tools? What role has consumer feedback played in a firm’s decision to expand or discontinue use of a technology tool? Our research on these questions will gather and analyze early evidence on generative AI adoption across key industries including retail, manufacturing, healthcare, finance, insurance and real estate (FIRE), and software.
Jobs and skills: When workers begin using these tools, how does it change their jobs tasks, and the skills required to do them? Our research in this domain will rely on extensive interviews with and surveys of individuals in jobs considered “exposed to AI.” Field research on worker experiences will introduce new data to inform opportunities and challenges associated with generative AI and work.
Dominant designs: As these tools are being developed in more contexts (and by more firms) what – if any – are the emerging principles of a dominant design? Our research will be particularly interested in how these designs include or exclude consumers and workers with less resources and technical expertise. Our previous work has emphasized an industrial digital divide, whereby smaller and more rural companies have been slower to adopt new technologies and hire for digital jobs.